Golf has long been synonymous with tradition, dedicated time, and a certain prestige that seemed reserved for older generations. But in 2025, YouTube Golf and the People's League are driving a seismic shift in the sport. The People's League isn’t just hosting a golf tournament—it’s sparking a cultural movement that redefines how fans perceive, watch, and enjoy the game. As interest grows and golf influencers dominate entertainment, average golfers, beginners, and casual fans are claiming center stage, proving that golf belongs to everyone, not just pros.
Over 2.5 million viewers tuned in to YouTube Golf events last year, and stars like Rick Shiels are ushering in a new era. The sport now attracts a broader, more diverse audience than ever, pulling a younger generation with it. The People's League, the first creator-owned golf league, features YouTube sensations like Martin Borgmeier (World Long Drive Champion), PGA champions like Luke Kwon, celebrities like Jefferey Atkins (Ja Rule), and everyday players. The Club at Hammock Beach hosted the inaugural tournament, spotlighting our world-class ocean and conservatory golf courses.
By blending entertainment and accessibility, this new format creates a model for golf tournaments that resonates with fans, inspires future generations, and welcomes beginner golfers. The golf industry is breaking down barriers for players of all skill levels, building new interests, and securing the sport’s future. With those just starting the sport making up nearly 60% of golfers, the People's League connects even those struggling to lower their handicaps to the game’s heart.
Why YouTube Golf and the People's League Are Revolutionizing Golf Entertainment
A New Audience for an Old Sport
Golf has always steeped itself in classic tradition, but its time demands and sometimes complex structure have alienated younger fans and players. Then, in 2017, YouTube Golf exploded, bringing the game to the masses and reigniting interest. Social media’s accessibility and the golf tournament’s thrill now invite anyone to watch, learn, or even participate.
The People's League elevates this concept, offering creators and everyday players a professional platform to compete. This programming doesn’t just showcase pros hitting perfect drives—it highlights relatable people with varying skills tackling the game’s challenges. Its raw, real energy engages even casual viewers.
Breaking Down Barriers
The perception of golf is evolving. Watching pros like Aldrich Potgieter dominate the PGA Tour felt unattainable for many. However, platforms like YouTube Golf and the People's League are shattering previous perceptions.
By showcasing players from beginners to seasoned amateurs, these platforms democratize the sport. While traditionalists like Rory McIlroy prioritize competitive integrity, the league’s focus on entertainment and social media aligns with younger audiences—a demographic the PGA Tour now targets through initiatives like TMRW Golf League (TGL), which combines traditional golf with cutting-edge technology to create a unique, fast-paced viewing experience. This inclusivity attracts new fans and inspires a generation who might never have picked up a club.
How This New Era of Golf Benefits Future Generations
Inspiring the Next Generation
Beginner golfers now see people who look, talk, and play like them—a powerful shift. Golf clubs like The Club at Hammock Beach, where the People's League debuted on their oceanfront golf course, highlight players who resonate with younger, diverse audiences. These platforms show Gen X through Gen Z that golf isn’t just for elite athletes or older generations—it’s fun, social, and wildly entertaining. This shift secures the sport’s future and seeks to reinvigorate golf clubs nationwide.
A More Inclusive Sport
Making golf inclusive and relatable ensures its growth for generations. YouTube Golf and the People's League extend their impact beyond entertainment, opening doors for people who never considered playing. This shift teaches patience, discipline, and perseverance to more people than ever, benefiting both the game and society.
Traditionalists embrace this Fresh Take on Golf Tournaments
Traditional golf tournaments will always attract loyal fans, but they often exclude the everyman’s experience. YouTube Golf and The People's League inject fresh energy into the sport, proving golf tournaments don’t need elite exclusivity to thrive.
Even the PGA Tour has acknowledged this shift, launching its own three-event creator series in 2025 to compete for audience attention.
The Role of Technology
Technology has played a significant role in this transformation, and even the biggest names in golf are getting on board.
With additions like TGL, founded by Tiger Woods, Rory McIlroy, and Mike McCarley in 2025, it is clear that even the pros are leading the charge to usher in the next chapter of golf. Social media and live interactions deepen fan immersion, building a connected community of players and enthusiasts.
This change in the market trend, along with platforms like social media, will be a more immersive experience for fans with the ability to watch live events, follow their favorite golf creators, and even interact with players in real time. Fairly unprecedented in the world of golf, this level of engagement is building a stronger, more connected community.